Online Marketing
Optimize your online presence with Hygrade Business Group. Our team of digital experts excels at designing and developing custom websites using a variety of content management systems. We work closely with each of our clients to define their business and objectives. With this knowledge in hand, we are able to tailor the perfect online marketing solution. Incorporating inclusive, responsive, mobile-friendly design with your target audience in mind, we create simple and exceptional user experiences on any device. Other key online services include research-driven inbound marketing, digital strategy, content creation, social media, video production, search engine optimization (SEO), and app development.
Custom Web Design & Development
Intelligent, interactive experiences happen by design. Your website needs to grow with you in order to effectively represent your business. We strategize with clients to create meaningful digital experiences and offer custom web design and development that achieve outstanding results within your budget. We take pride in our code that not only works in the short term, but also is scalable and secure.
We specialize in:
Information Architecture & User Experience
Inclusive Design & Website Accessibility
Custom, Responsive, & Mobile Design
Content Management Systems
WordPress
Animations
Website Hosting
Video Production
App Design & Development
Inbound Marketing & Content Creation
Inbound marketing is about lead generation by giving prospects something they need. We do this by becoming a trusted provider of content that appeals to their interests, but doesn’t directly promote your products and services. Think of inbound marketing as a way of building brand awareness and good will, ultimately paving the way for a successful sales approach later in the buying cycle. Inbound marketing comes in many forms. This is where our skilled copywriters and marketing experts come in to play, teaming up to create original content and developing a winning campaign strategy that offers this content and generates leads.
Inbound marketing content includes:
Blogs
Videos
Email Marketing & eNewsletters
Social Media
eBooks & Whitepapers
SEO
A site is only as strong as its place in search returns. Preparing your site for the search engines will enable it to rank high in search results for specific keyword phrases. Tags or lines of code must have keywords embedded in the correct places. Links need to be positioned and named properly, and images need to be labeled.
Finding an affordable search engine optimization company is not that difficult. Finding an SEO company that specializes in getting you the results you want is the tricky part. Anybody can get their unique business name on top of the search engines, but the real value is having your site come on top when customers search for the key words that describe your business, products or services. This is what differentiates our company from others.